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CODE OF ETHICS
The PUFA Newsletter and Fats of Life are committed to
the highest ethical standards of professional journalism. These newsletters are
sponsored by DSM Nutritional
Products, headquartered in Kaiseraugst, Switzerland, but written by independent
consultants who are dedicated to providing:
- Truth, fairness, integrity, accuracy, and independence in reporting;
- Credible, relevant, and up-to-date science and health information;
- Sources and references that reflect high quality and ethical standards;
- No financial or business conflicts of interests with editorial;
- Accountability to professional ethics and the health profession at
large; and
- Privacy and security of subscriber information.
QUALITY OF
CONTENT
The PUFA Newsletter and Fats of Life will evaluate
information rigorously and fairly; provide information that is consistent with the
best available evidence; and indicate clearly whether information is based on
scientific studies, expert consensus, or professional experience or opinion.
All material printed in the PUFA Newsletter and Fats of
Life will be based on the independent judgment of the editor and Scientific
Advisory Board to be of value to readers, not because of special interests.
Articles may not be shown to sources prior to publication.
However, every effort will be made to ensure that information from the
sources is factual and in context.
Criticism or inaccuracies will be given full and immediate
consideration. Significant errors will be promptly and prominently corrected.
The PUFA Newsletter and Fats of Life will not make
health claims or deliberately provide false or misleading information. It will not
accept advertising or sponsored health information content.
Editorial staff will not accept any substantive benefit from
individuals or organizations they write about. They will avoid practices that
would conflict with the ability to present news in a fair, accurate and unbiased
manner.
SOURCES AND
ATTRIBUTION
All sources of information will be disclosed to readers,
including the author, date and issue of key scientific references. Statements
quoted in articles will be fully attributed to sources whenever possible.
Authors of articles will be prominently identified, including
whether the article was prepared by the editor of the PUFA Newsletter
or Fats of Life or an outside source. Opinion and analysis will be clearly identified
as such to be distinguished from news reports or scientific summaries.
Any actual or apparent conflicts of interest involving contributing
writers or scientific sources will be disclosed to readers.
OPINIONS AND EDITORIALS
Editorials will focus on issues relevant to the PUFA
Newsletter and related science and health community. While the main
editorial will reflect the opinions of the Scientific Advisory Board,
additional topics and viewpoints will be welcome on other pages of commentary
and analysis.
Selection and editing of reader comments for publication
will be done with every effort to preserve the meaning and tone of the
original content. However, the editor of the PUFA Newsletter and
Fats of Life reserves the right to edit submissions on the basis of fairness,
information value, taste, accuracy, grammar, clarity, style, length and other
editorial considerations.
The PUFA Newsletter and Fats of Life will provide
a forum for the exchange of comment and dialogue, especially when it differs from editorial
positions. Expressions of personal opinion by the editor will be clearly
labeled.
SUBSCRIBER INFORMATION
Subscriber information will
only be used to determine reader demographics. It will not be disclosed
to an unrelated third party or for unrelated purposes. DSM Nutritional Products
and editorial staff are committed to this confidentiality.
Subscribers of the PUFA Newsletter and/or Fats of Life
may opt out at any time by clicking on "unsubscribe."
DISCLOSURE OF LIMITATIONS
The content and design of the PUFA Newsletter and its web
pages are proprietary to DSM Nutritional Products, Boldface Design, and content
providers. The content and design of Fats of Life and its web pages are
proprietary to DSM Nutritional Products, web site design by Eclectic Marketing, web site development by Mosaic Technologies,
and content providers. All material is protected by copyright laws of the United States and
other countries, including the PUFA Newsletter, Fats of Life, and
associated logos. Any reproduction, distribution, public performance, or public
display of these materials, in whole or in part, is prohibited without written
permission by DSM Nutritional Products.
Neither DSM Nutritional Products, which sponsors the PUFA
Newsletter and Fats of Life, nor any of its affiliate entities, employees,
or subcontractors will be liable for any damages or losses arising in any way from
the information contained or transmitted via this web site. DSM Nutritional Products is not
liable for any damages or losses that may be caused to any equipment or computer software due to any viruses, defects or malfunctions in connection
with access or use of this web site.
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